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INNOVATION IS KEY
Innovation is a key component in building a Better Business and a better future. The organisations of the future challenge themselves to develop not only meaningful solutions to customers's jobs-to-be-done, but also new and circular business models, and innovative twists along the value chains - and continuously renew themselves to the benefit of all. Often in close collaboration with customers, strategic partners and other stakeholders.
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Linus Dahlander and Martin Wallin (2020) discuss how several companies are turning to open innovation — a collaborative approach that plays to the strengths of all companies involved and can produce creative, unexpected solutions.
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Benjamin Kessler (2019) discusses how learning to innovate requires diligence, patience and (most of all) direct access to skillful role models and how learning to effectively collaborate is central to successful innovations.